Life House Berkshires — Lisa Faranda

Life House Berkshires

Life House is a contextual hotel brand with a focus on narrative. The Berkshires outpost in Lenox, MA opened in summer 2022 as a reimagined 1970s lodge taking cues from the surrounding landscape, and the many authors that have frequented the area.

Opening Brand Campaign, Social Curation & Messaging, Photo & Video Content, Editorial Partnerships, F&B Narrative

Opening Video

Screen+Shot+2023-03-07+at+1.37.19+PM.jpg

Screen Shot 2023-03-07 at 2.38.47 PM.png

Screen Shot 2023-03-07 at 1.30.31 PM.png

Screen Shot 2023-03-07 at 1.48.00 PM.png

Screen Shot 2023-03-07 at 1.50.07 PM.png

Untitled design (7).gif

Screen Shot 2023-03-07 at 2.38.41 PM.png

Screen Shot 2023-03-07 at 3.11.34 PM.png

Screen Shot 2023-03-07 at 2.27.33 PM.png

Screenshot 2024-11-10 at 2.32.21 PM.png

Screenshot 2024-11-15 at 11.31.01 AM.png

Screenshot 2024-11-15 at 1.01.31 PM.png

Creative Team: Lisa Faranda, Magdalene Kan, Annah Kessler, Min Jung Kim
Photographers: Josh Churner, Sophie Fabbri
Videographer: Josh Churner

The Fifth Avenue Hotel

Blue Iris by Life House